A more in-depth analysis by Treato of more than 126,000 online conversations found that parents’ attitudes are reflective of the increase in sports-related concussion conversations happening online. Over the past ten years, there has been a 230 percent increase in online patient conversations about concussions and sports, as well as a 79 percent increase in the share of sports-related conversations out of all concussion conversations. Discussions about children are dominating online conversations as 64 percent of online conversations about concussions are about patients under the age of 18. In addition, 25 percent of online conversations happening about concussions and the emergency room also mention children.
Given all the recent media attention about the National Football League (NFL) and concussions, Treato also surveyed its users on their opinions about professional football. The survey revealed that 69 percent of survey participants felt that the NFL isn’t doing enough to protect its players from the long-term effects of concussions. In addition, 60 percent of survey participants felt NFL players should be compensated for concussions that they endured while playing for the league. Fans are also active in online conversations discussing the effects of the game, as frequently topics being discussed in relation to concussions and the NFL are Alzheimer’s and suicide.
“Through our data analysis, it became clear that consumer attitudes, particularly among parents, towards youth sports are rapidly changing,” says Ido Hadari, CEO of Treato. “As more medical research becomes available about the lifelong effects of traumatic head injuries, parents are thinking twice about which school sports teams to sign their kids up for, and as the online conversation gains momentum, changes in school sports programs in the coming future may be imminent.”
Find out more information here on Treato’s concussions data analysis.