Treato Appoints New Chief Consumer Officer & CMO
TripAdvisor veteran, Christine Petersen joins Treato to expand consumer health presence and enhance market presence
Tuesday, January 27, 2015 — Treato, the leading source of “patient voice” insights from across the social web, today announced the addition of Christine Petersen to its management team as Chief Consumer Officer and CMO.
“As a part of our mission to help people – both individuals and industry professionals - make smart healthcare decisions based on the experience of millions of online patients, we seek to further expand our partnership with health consumers,” said Ido Hadari, Treato CEO. "We are very pleased to welcome Christine onboard and look forward to benefiting from her extensive experience and leadership in expanding Treato's market presence and in enhancing our product offerings."
In her new role as Chief Consumer Officer and CMO, Ms. Petersen will lead Treato's global marketing initiatives and oversee development and growth of the company's consumer health business.
Christine joins most recently from TripAdvisor where between 2004 and 2013 she served first as the company's first Chief Marketing Officer leading global growth and then as President of TripAdvisor for Business, establishing and growing the b2b arm. Christine has over 20 years of marketing and product experience with strong global digital experience and proven success in building brands and businesses from start-up to category winners. Earlier in her career, she held executive positions at American Express, Travelocity, Fidelity Investments and Charles Schwab & Co. Christine holds a BA in Economics from Colby College and an MBA from Columbia University with a concentration in marketing and international business.